New Third Eye Fragrances Co Red Rum Reserve

Third Eye Fragrances Red Rum Reserve image by Will Southard

Before we watch Steven’s video, I asked Will Southard, the perfumer and founder of Third Eye Fragrances Co, about the creative process for Red Rum Reserve, which officially launches August 17, 2026. –Michelyn Camen, Editor-in-Chief

“For our one-year brand anniversary I wanted to revisit mt first composition, Red Rum with new materials,  and with the ability to explore the concept further, Red Rum Red Rum Reserve is an elevated, luxurious, and refined take on the original’s dark fruits, florals and rum. The fragrance opens with a mature dark cherry and aromatic top shelf spiced rum extract from MANE, leading into a heart of rich plum, immortelle flower, orris butter and blonde tobacco. It settles into a rum-cask inspired base of oak, royal Hawaiian sandalwood, Mysore sandalwood, and a slightly smoky, rich French vanilla accord. Red Rum Reserve celebrates my love of touring distilleries around the world and appreciating all the unique nuances, local craftsmanship, passion, and ingredients that go into them-Will Southard, Perfumer and Owner

Top: Black Cherry, Spiced Rum, Davana; Heart: Plum, Orris, Tobacco; Base: Sandalwood, Oak, French Vanilla

Third Eye Fragrances Co Red Rum Reserve by @earlfunk

Note: The artwork for Third Eye Fragrances Co Red Rum Reserve and for the entire collection is unique to each perfume and illustrated by Earl Funk a local 20-year accomplished artist and co-owner of The East Tattoo in Orlando

Video Contributor Steven Gavrielatos reviews Red Rum Reserve

Disclosure Steven was gifted a 50 ml bottle for this review; opinions his own

Third Eye Fragrances Red Rum Reserve image by Will Southard

Thanks to perfumer Will Southard we have an avant premier draw for Third Eye Fragrance Co Red Rum Reserve for a registered reader in the EU, USA, UK and Canada for a 50mL bottle of the newest soon to be released Red Rum Reserve to enter the draw, you must be a registered reader. Please leave a comment with what you enjoyed about BOTH STEVEN’S VIDEO REVIEW and WILL SOUTHARD’S INTRODUCTION and where you live. Draw closes 8/14/2026

Read Will Southard’s Profile in American Perfumery Here

Steven’s video of Flamango here, Sandi’s review of Moon Lotus here

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